How the Internet Affects the Current Tourism Marketing Theory and Practice

DOI

10.2991/aebmr.k.200131.012How to use a DOI?

Keywords

Internet, Tourism, Marketing Theory, Marketing Strategy

Abstract

Concerning with 21st century, there are a lot of changes in the world, the change in many aspect of life like economic, politic, technology and culture. [1] stated that “Technology will increase”. In this new era of 22st century, it is the momentum of the global change called Megatrend. [1] define the change in the following area, such as: (1) from nation states to network (2) from export-led to consumer driven (3) from western influence to the Asia way (4) from government driven to market driven (5) from villages to super cit-ies (6) from labor intensive to high technology (7) from west to east. In addition, cultural concept of people has changed lots to modern people. The Internet presence is one of new technology in the era of 21st century. The Internet affect to all elements of life. Surely the most fascinating aspect of the Internet is freedom, free-dom of knowledge, freedom of information, freedom to exchange opinions. Today the Internet is conceivably the most open and democratic communication system in existence-guaranteeing a wide diversity of opinion.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - A.D.L. Goeltom
AU  - L.A. Wibowo
AU  - Ratih Hurriyati
AU  - V. Gaffar
PY  - 2020
DA  - 2020/02/07
TI  - How the Internet Affects the Current Tourism Marketing Theory and Practice
BT  - Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018)
PB  - Atlantis Press
SP  - 53
EP  - 56
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200131.012
DO  - 10.2991/aebmr.k.200131.012
ID  - Goeltom2020
ER  -