Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018)

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Application of Customer Behavior in Using Fintech as Business Media Based on the Unified Theory of Acceptance and Use of Technology Model

Authors
Agus Mulyana, Disman Disman, Lili Wibowo, Ratih Hurriyati
Corresponding Author
Agus Mulyana
Available Online 7 February 2020.
DOI
10.2991/aebmr.k.200131.016How to use a DOI?
Keywords
mobile Fintech, technology trust, network, websites, mobile phones, Indonesia
Abstract

This study aims to examine how customer behavior is adopted as a business media by using the UTAUT model developed by Venkatesh. This model illustrates the factors that influence one’s acceptance of information technology. There are four constructs / variables, which are significant direct determinants of technological behavior. These four variables are performance expectancy, social influence, effort expectancy, and facilitating conditions. The research method is verification, through an explanatory survey. The population of this study is 121 Bank Jabar Banten (BJB)’s customers who use Fintech as business media. The data analysis technique implemented is partial square-path (PLS-PM) modeling by using Smart 3 software. The results show that \performance expectancy, social influence, effort expectancy, and facilitating conditions have a positive effect on intention behavior and have implications for user behavior based on UTAUT model. This means that the implementation of customer behavior in using Fintech for business needs to consider performance developments.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
7 February 2020
ISBN
978-94-6252-897-0
ISSN
2352-5428
DOI
10.2991/aebmr.k.200131.016How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Agus Mulyana
AU  - Disman Disman
AU  - Lili Wibowo
AU  - Ratih Hurriyati
PY  - 2020
DA  - 2020/02/07
TI  - Application of Customer Behavior in Using Fintech as Business Media Based on the Unified Theory of Acceptance and Use of Technology Model
BT  - Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018)
PB  - Atlantis Press
SP  - 69
EP  - 75
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200131.016
DO  - 10.2991/aebmr.k.200131.016
ID  - Mulyana2020
ER  -