The Acquisition Strategy Model to Minimize a Risk in a Global Competition

DOI

10.2991/gcbme-16.2016.142How to use a DOI?

Keywords

corporate strategy, acquisition, marketing strategy, global competition

Abstract

Advance in the rapidly growing Information technology makes the telecommunication services players need to always adjust the right company's strategy at high speed. It was heavily influenced by the customers of information technology in various countries in meeting their information needs. This study aims to determine the extent of the corporate strategy to enter the international market based on consumers to win the global competition. The orientation of the company in the company's strategy to lead the international market and win the global competition. Indonesian telecommunications Services Company, as a research unit, has a horizontal growth with the expansion of the products to the international market. The market growth of four from ten countries are the company's corporate strategy achievement which been built with a focus on telecommunications customer service. Using descriptive method involving company managers as survey respondents, we are getting real results from the company's strategy to enter the international market and win in the global competition through acquisitions and marketing strategies. This acquisition is targeted on neighboring countries that have close similarity with Indonesian culture, or countries with strong cultural ties, while the marketing strategy focuses on the development of new capabilities and services to existing customers. The second variable of the strategy of customer-driven company, namely the acquisition and marketing strategies could further strengthen the implementation of the five core concepts in international business, liabilities from abroad, the company the advantage of being specific, country-specific advantages (CSAs), global integration and local responsiveness.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Judi Achmadi
AU  - Katharina Priyatiningsih
PY  - 2016/08
DA  - 2016/08
TI  - The Acquisition Strategy Model to Minimize a Risk in a Global Competition
BT  - Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship
PB  - Atlantis Press
SP  - 760
EP  - 764
SN  - 2352-5428
UR  - https://doi.org/10.2991/gcbme-16.2016.142
DO  - 10.2991/gcbme-16.2016.142
ID  - Achmadi2016/08
ER  -