The Effect of Brand Experience on Customer Satisfaction and The Impact toward Repurchase Intention

DOI

10.2991/gcbme-16.2016.85How to use a DOI?

Keywords

brand experience, customer satisfaction, Repurchase intention

Abstract

The growth of beauty industry makes business competition become dynamic and competitive. Clinic Skin Care existing have to attempt to maintain customer repurchase intention. Repurchase intention is very important for the business continuance in each company. The aspect that can create repurchase intention is customer satisfaction, a right strategy to achieve customer satisfaction is to make an brand experience for the customer. This research aims at determine the effect of brand experience to customer satisfaction and the impact toward repurchase intention to Clinic Skin Care customers in Bandung. Type of research used is verified descriptive. The method conducted is explanatory survey with simple random sampling. The numbers of the respondent are 375 participants. The data analysis technique conducted in this research is path analysis with SPSS 23.0 computer software. Based on the whole result test, score obtained through the path analysis is more than score in the table. It means there is a significant effect of brand experience to customer satisfaction and the impact toward repurchase intention

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ashri Hasian Ekaputri
AU  - Agus Rahayu
AU  - Lili Adi Wibowo
PY  - 2016/08
DA  - 2016/08
TI  - The Effect of Brand Experience on Customer Satisfaction and The Impact toward Repurchase Intention
BT  - Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship
PB  - Atlantis Press
SP  - 464
EP  - 467
SN  - 2352-5428
UR  - https://doi.org/10.2991/gcbme-16.2016.85
DO  - 10.2991/gcbme-16.2016.85
ID  - HasianEkaputri2016/08
ER  -