The Interaction Between Dynamic Marketing Capability and Service Innovation Capability on Performance

DOI

10.2991/gcbme-16.2016.73How to use a DOI?

Keywords

dynamic marketing capability, service innovation capability, interaction, performance, hotel industry

Abstract

This study examines the interaction between dynamic marketing capability, service innovation capability on performance in the context of hotel industry. The conceptual framework used in this research has been drawn from marketing and innovation theory. Specifically, relationships related to dynamic marketing capability, service innovation capability, marketing communication, and performance have been identified. This research develops a framework about interaction both capabilities and its performance in an organization and link four main variables: service innovation capability, dynamic marketing capability, marketing communication, and performance. This link has been given little attention by prior research particularly in the hospitality industry. The proposed model is discussed in the paper.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Evo Sampetua Hariandja
PY  - 2016/08
DA  - 2016/08
TI  - The Interaction Between Dynamic Marketing Capability and Service Innovation Capability on Performance
BT  - Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship
PB  - Atlantis Press
SP  - 403
EP  - 408
SN  - 2352-5428
UR  - https://doi.org/10.2991/gcbme-16.2016.73
DO  - 10.2991/gcbme-16.2016.73
ID  - SampetuaHariandja2016/08
ER  -