Measuring The Hablumminallah in Muslim Consumers' Religious Behavior Model

DOI

10.2991/gcbme-16.2016.69How to use a DOI?

Keywords

Muslim, religious, consumer behavior, third-order cfa model, hablumminallah

Abstract

This research is intended to measure the hablumminallah behavior within the third-order confirmatory factor analysis (CFA) of Muslim Consumers' Religious Behavior (MCRB) model. The concept of hablumminallah behavior is precisely about Muslim religious behavior which formed from cognition, affection and conation behavior in his or her relationship with God that derived from the holy Al Qur'an and Hadith. 390 data sets were generated through a survey which were analyzed by using the structural equation modeling. The finding shows that Indonesian Muslim consumers have high levels of hablumminallah behavior and when a third-order CFA model was performed on MCRB's constructs, it proved to be valid and reached a goodness-of-fit model. This study was the continuity of previous researches which implemented the first-order CFA model of hablumminallah behavior and the second-order CFA of MCRB model. Since Indonesian Muslim consumers have high levels of hablumminallah behavior, it is strongly recommended for marketers to plan a suitable marketing strategy such as assuring the halalness (lawfulness) of their products accordingly to the Islamic law. This research is limited to only measuring the hablumminallah behavior, while both hablumminannas behavior and the third-order CFA of MCRB model will be analyzed in another further researches.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Muniaty Aisyah
PY  - 2016/08
DA  - 2016/08
TI  - Measuring The Hablumminallah in Muslim Consumers' Religious Behavior Model
BT  - Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship
PB  - Atlantis Press
SP  - 385
EP  - 389
SN  - 2352-5428
UR  - https://doi.org/10.2991/gcbme-16.2016.69
DO  - 10.2991/gcbme-16.2016.69
ID  - Aisyah2016/08
ER  -