Proposed Model for Social Capital Relationship with Online Purchase Decision in Social Network

DOI

10.2991/gcbme-16.2016.61How to use a DOI?

Keywords

Social Networking Site; Online Purchase Decision; Online Purchase Intention; eWOM; Social Capital.

Abstract

This study aims to propose a model for online consumer behavior within social networking site. Previous studies have tried to offer models to explain social network user's behavior regarding to purchase decision and eWOM. But so far none has tried to relate what could triggered eWOM and their relationship with purchase decision in a social network site. This study is qualitative descriptive analysis technique through the study of literature. The result of this study propose a more comprehensive model for online purchase decision within a social networking site that include social capital, eWOM, online purchase intention and online purchase decision.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Adhi Prasetio
AU  - Vanessa Gaffar
PY  - 2016/08
DA  - 2016/08
TI  - Proposed Model for Social Capital Relationship with Online Purchase Decision in Social Network
BT  - Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship
PB  - Atlantis Press
SP  - 340
EP  - 344
SN  - 2352-5428
UR  - https://doi.org/10.2991/gcbme-16.2016.61
DO  - 10.2991/gcbme-16.2016.61
ID  - Prasetio2016/08
ER  -