Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship

Value Chain Analysis in Small Business Context

Authors
Mega Iskanti Putri, Budi Harsanto
Corresponding Author
Mega Iskanti Putri
Available Online August 2016.
DOI
10.2991/gcbme-16.2016.56How to use a DOI?
Keywords
value chain analysis, small business, operations management
Abstract

Value chain analysis is a tool to understand the activities that create value to company's product. Value chain analysis help companies in identifying the position of the company and analyze the activities in the value chain as well as eliminate activities that do not create added value to the product or service. The purpose of this paper to identify the activities in the value chain and to explore the problems in small business context. We used an interview and observation for data collection. As a case study, we elaborated a small firm in Bandung, Indonesia engaged in Muslim fashion industry. The result show that there are still many problems in the value chain in this company, ranging from primary activities to support activities. This paper is unique since its combine strategic and operations perspectives. Also there is still rare value chain analysis study in the context of small business, especially in emerging economies as Indonesia.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship
Series
Advances in Economics, Business and Management Research
Publication Date
August 2016
ISBN
978-94-6252-268-8
ISSN
2352-5428
DOI
10.2991/gcbme-16.2016.56How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Mega Iskanti Putri
AU  - Budi Harsanto
PY  - 2016/08
DA  - 2016/08
TI  - Value Chain Analysis in Small Business Context
BT  - Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship
PB  - Atlantis Press
SP  - 309
EP  - 313
SN  - 2352-5428
UR  - https://doi.org/10.2991/gcbme-16.2016.56
DO  - 10.2991/gcbme-16.2016.56
ID  - IskantiPutri2016/08
ER  -