Proceedings of the 2023 International Conference on Finance, Trade and Business Management (FTBM 2023)

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Analysis of the Necessity and Opportunities and Challenges of Digital Transformation in the Liquor Industry

Authors
Siwei Song1, *
1Accounting school, Yunnan University of Finance and Economics, Kunming, 650032, China
*Corresponding author. Email: hjhr@jnc.com
Corresponding Author
Siwei Song
Available Online 30 November 2023.
DOI
10.2991/978-94-6463-298-9_51How to use a DOI?
Keywords
Digital Economy; Digital Transformation; Baijiu Industry Analysis; Online Sales; Supply Chain Analysis
Abstract

In recent years, China's digital economy has developed rapidly. As a traditional manufacturing industry supported by the real economy, the transformation of the liquor industry into a digital economy is not only necessary for the economic situation, but also an inevitable trend for the development of liquor companies, and a key step in promoting the liquor industry to contribute to the Chinese economy and society. This paper analyzes the importance of the digital economy for the liquor industry by collecting and presenting data from multiple channels and different time periods, as well as the new opportunities and challenges that the digital economy brings to the production, sales, marketing and supply chain of the liquor industry, in order to make recommendations on these four areas. This paper provides direction on how liquor companies can adapt to the digital economy to further leverage its value in China, and also provides further insight into how liquor companies can drive their business development.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 International Conference on Finance, Trade and Business Management (FTBM 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
30 November 2023
ISBN
978-94-6463-298-9
ISSN
2352-5428
DOI
10.2991/978-94-6463-298-9_51How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Siwei Song
PY  - 2023
DA  - 2023/11/30
TI  - Analysis of the Necessity and Opportunities and Challenges of Digital Transformation in the Liquor Industry
BT  - Proceedings of the 2023 International Conference on Finance, Trade and Business Management (FTBM 2023)
PB  - Atlantis Press
SP  - 469
EP  - 478
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-298-9_51
DO  - 10.2991/978-94-6463-298-9_51
ID  - Song2023
ER  -