Proceedings of the 2023 International Conference on Finance, Trade and Business Management (FTBM 2023)

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Investigation of the Current Situation and Trends in Agricultural Product E-commerce in China

Authors
Lei Yang1, *, Yujing Yuan2, Qinyan Tang3, Hao Wang4, Zhen Wang5
1School of Business and Tourism School, Sichuan Agricultural University, Chengdu, China
2School of Business and Tourism School, Sichuan Agricultural University, Chengdu, China
3School of Business and Tourism School, Sichuan Agricultural University, Chengdu, China
4School of Business and Tourism School, Sichuan Agricultural University, Chengdu, China
5School of Business and Tourism School, Sichuan Agricultural University, Chengdu, China
*Corresponding author.
Corresponding Author
Lei Yang
Available Online 30 November 2023.
DOI
10.2991/978-94-6463-298-9_39How to use a DOI?
Keywords
agricultural products; agricultural e-commerce; mode; development status quo
Abstract

Agricultural e-commerce will become an important force propelling the "digital business of agriculture" as a crucial hand in China's rural revitalization. This paper focuses on the current situation and mode of development of China's agricultural e-commerce, and it is intended to make recommendations for future development based on research and analysis of China's agricultural e-commerce market, rural e-commerce regional development situation, and China's agricultural e-commerce development mode.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 International Conference on Finance, Trade and Business Management (FTBM 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
30 November 2023
ISBN
978-94-6463-298-9
ISSN
2352-5428
DOI
10.2991/978-94-6463-298-9_39How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Lei Yang
AU  - Yujing Yuan
AU  - Qinyan Tang
AU  - Hao Wang
AU  - Zhen Wang
PY  - 2023
DA  - 2023/11/30
TI  - Investigation of the Current Situation and Trends in Agricultural Product E-commerce in China
BT  - Proceedings of the 2023 International Conference on Finance, Trade and Business Management (FTBM 2023)
PB  - Atlantis Press
SP  - 362
EP  - 368
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-298-9_39
DO  - 10.2991/978-94-6463-298-9_39
ID  - Yang2023
ER  -