Proceedings of the 2023 International Conference on Finance, Trade and Business Management (FTBM 2023)

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The Impact of Online Comments on Other Consumers’ Purchase Intention

Authors
Yupeng Cheng1, Beier Huang2, Jingrong Zhong3, *
1Yupeng Cheng School of Journalism and Communication Shanghai University, Shanghai, China
2Beier Huang School of Business Administration Shanghai University, Shanghai, China
3Jingrong Zhong School of Communication Studies American University, Washington D.C, USA
*Corresponding author. Email: Jz8725a@student.american.edu
Corresponding Author
Jingrong Zhong
Available Online 30 November 2023.
DOI
10.2991/978-94-6463-298-9_62How to use a DOI?
Keywords
online comment; purchase intention; quality; social distance
Abstract

With the development of the Internet, electronic shopping has been more and more popular in modern society. Online comments of consumers who purchase goods through e-commerce websites and other shopping websites often influence other consumers’ purchasing decisions, behaviors, evaluation of products and services. This report discusses and analyzes the influence of comments on consumers’ purchase intention from two aspects and draw two conclusions: first, the quality of online comments is positively correlated with consumers’ purchase intention; second, there is a moderating effect between social distance and different types of online comments. For enterprises, it is necessary to correctly understand the significance of online comments to consumers, attach importance to online comments, and pay attention to the collection and management of different content types of online comments.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 International Conference on Finance, Trade and Business Management (FTBM 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
30 November 2023
ISBN
10.2991/978-94-6463-298-9_62
ISSN
2352-5428
DOI
10.2991/978-94-6463-298-9_62How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yupeng Cheng
AU  - Beier Huang
AU  - Jingrong Zhong
PY  - 2023
DA  - 2023/11/30
TI  - The Impact of Online Comments on Other Consumers’ Purchase Intention
BT  - Proceedings of the 2023 International Conference on Finance, Trade and Business Management (FTBM 2023)
PB  - Atlantis Press
SP  - 568
EP  - 581
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-298-9_62
DO  - 10.2991/978-94-6463-298-9_62
ID  - Cheng2023
ER  -