Proceedings of the 2023 International Conference on Finance, Trade and Business Management (FTBM 2023)

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Starbucks’ Social Media Strategy: Success, Engagement, and Future Recommendations

Authors
Kaijie Xu1, *
1University of Sydney, Camperdown, NSW, 2050, Australia
*Corresponding author. Email: kaxu0451@uni.sydney.edu.au
Corresponding Author
Kaijie Xu
Available Online 30 November 2023.
DOI
10.2991/978-94-6463-298-9_12How to use a DOI?
Keywords
Starbuck; Social media
Abstract

Starbucks effectively utilizes social media platforms like YouTube and Instagram for digital marketing. This study delves into Starbucks’ strategies on these platforms, highlighting their interactive content, user engagement, and successful campaigns like “Take out your garden.” The brand's approach fosters online interaction, driving both brand visibility and transactions. Recommendations include enhancing user-generated content, collaborating with key influencers, and exploring innovative marketing methods.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 International Conference on Finance, Trade and Business Management (FTBM 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
30 November 2023
ISBN
978-94-6463-298-9
ISSN
2352-5428
DOI
10.2991/978-94-6463-298-9_12How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Kaijie Xu
PY  - 2023
DA  - 2023/11/30
TI  - Starbucks’ Social Media Strategy: Success, Engagement, and Future Recommendations
BT  - Proceedings of the 2023 International Conference on Finance, Trade and Business Management (FTBM 2023)
PB  - Atlantis Press
SP  - 118
EP  - 125
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-298-9_12
DO  - 10.2991/978-94-6463-298-9_12
ID  - Xu2023
ER  -