Colors Associated with Mystery in American and Russian Student Groups

DOI

10.2991/fred-19.2020.79How to use a DOI?

Keywords

word association test; concept; cultural differences; linguistic culture

Abstract

The article reveals the results of the experiment conducted among Russian and American university students in 2017. Such groups of respondents were chosen as due to their age peculiarities they are very interested in everything enigmatic and mysterious. The article highlights the differences in associations that students have in relation to concepts "mysterious" and "мистическое". Because of cultural peculiarities people of different nations associate concepts which at first sight seem to be identical with different things. This can be demonstrated by means of color scheme consideration. While Russian students gave answers connected with red color, American students associate mystery with grey and black colors.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - S.Yu. Folina
AU  - A.A. Teleguz
PY  - 2020/01
DA  - 2020/01
TI  - Colors Associated with Mystery in American and Russian Student Groups
BT  - Proceedings of the International Session on Factors of Regional Extensive Development (FRED 2019)
PB  - Atlantis Press
SP  - 391
EP  - 396
SN  - 2352-5428
UR  - https://doi.org/10.2991/fred-19.2020.79
DO  - 10.2991/fred-19.2020.79
ID  - Folina2020/01
ER  -