Development of Effective PR-Interaction in Public Institutions

DOI

10.2991/fred-19.2020.48How to use a DOI?

Keywords

state PR, EMERCOM of Russia, expert survey method, benchmarking, content analysis, Internet site

Abstract

Activities of the press service are multidimensional, it has a set of tools, technologies and platforms for successful work. The entry of Russia into the information society and the new stage in the development of press services put new demands on them. In addition to communicative, image-building, utilitarian and marketing tasks, press services of public institutions perform ideological and popularizing functions which requires specific technologies and PR practices. The heavy workload of daily tasks and primacy of the traditional approach create obstacles in implementing innovative PR-technologies. The development of PR-tools and the implementation of innovative ones, building effective interaction with public groups is the subject of a multi-faceted study.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - I.V. Deeva
AU  - V.V. Kikhtan
AU  - E.N. Klemenova
PY  - 2020/01
DA  - 2020/01
TI  - Development of Effective PR-Interaction in Public Institutions
BT  - Proceedings of the International Session on Factors of Regional Extensive Development (FRED 2019)
PB  - Atlantis Press
SP  - 237
EP  - 242
SN  - 2352-5428
UR  - https://doi.org/10.2991/fred-19.2020.48
DO  - 10.2991/fred-19.2020.48
ID  - Deeva2020/01
ER  -