Analysis of Mobile Internet Multi - context User Preference

DOI

10.2991/fmsmt-17.2017.232How to use a DOI?

Keywords

mobile Internet,amorous environment,user behavior,association rules,preference model.

Abstract

With the increasing popularity of smart mobile devices and the rapid development of mobile Internet, which provides mobile users with a broader platform for the behavior. The rich data connotation provides favorable conditions for more accurate user behavior analysis. Based on the behavior of mobile Internet users, this paper proposes a multi - context mobile user preference analysis method. This method classifies the user preference content according to the user information and the log to improve the efficiency of data analysis. And the user preference correlation model is generated by using the association rule Apriori algorithm in SPSS Modeler to construct the user preference analysis model. Finally, the effectiveness of the method is verified by analyzing the examples and comparing experiments.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhenyu Yin
AU  - Yi Jiang
AU  - Jun He
PY  - 2017/04
DA  - 2017/04
TI  - Analysis of Mobile Internet Multi - context User Preference
BT  - Proceedings of the 2017 5th International Conference on Frontiers of Manufacturing Science and Measuring Technology (FMSMT 2017)
PB  - Atlantis Press
SP  - 1181
EP  - 1187
SN  - 2352-5401
UR  - https://doi.org/10.2991/fmsmt-17.2017.232
DO  - 10.2991/fmsmt-17.2017.232
ID  - Yin2017/04
ER  -