The impact of diversification strategy on corporate financial performance

Yunnan Baiyao Diversification Case Study

DOI

10.2991/978-94-6463-272-9_5How to use a DOI?

Keywords

Diversification Strategy; Corporate Performance; Dynamic Capabilities

Abstract

Using Yunnan Baiyao as a research case, this paper examines the impact of a firm’s diversification strategy on its financial performance after its implementation. By exploring the impact of the firm’s dynamic capabilities on the diversification strategy and analyzing the financial and non-financial factors before and after Yunnan Baiyao’s implementation of the diversification strategy, we find that Yunnan Baiyao’s adoption of the diversification strategy has contributed to the firm’s financial performance to a certain extent. At the same time, the company also faces a series of risks and challenges.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jing He
PY  - 2023
DA  - 2023/10/15
TI  - The impact of diversification strategy on corporate financial performance
BT  - Proceedings of the 2023 3rd International Conference on Financial Management and Economic Transition (FMET 2023)
PB  - Atlantis Press
SP  - 32
EP  - 40
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-272-9_5
DO  - 10.2991/978-94-6463-272-9_5
ID  - He2023
ER  -