Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022)

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Improving GM and Tesla’s Declining Sales in China Based on SWOT Analysis

Authors
Yuzhou Dai1, Ni Jiao2, *, Yuxuan Wu1
1College of Business, Auburn University, Auburn, AL, 36832, USA
2College of Business, Ohio State University, Columbus, OH, 43201, USA
*Corresponding author. Email: Jiao.153@buckeyemail.osu.edu
Corresponding Author
Ni Jiao
Available Online 14 December 2022.
DOI
10.2991/978-94-6463-054-1_25How to use a DOI?
Keywords
Traditional vehicles; New energy vehicles; Sales; SWOT
Abstract

With the development of science and technology, consumers have higher and higher requirements for automobiles. Environmental protection issues, price issues, cost issues, and enterprise transformation issues are all issues that need to be considered in the current automobile manufacturing industry. At the same time, the new crown epidemic and changes in government policies have brought an impact on the development of the automotive industry. This paper selects the cases of General Motors and Tesla sales in China to explore why the sales of traditional vehicles will continue to decline and how to develop new energy vehicles. It is hoped that the comparative analysis of these two auto industry giants, will help more auto manufacturing industries to understand the current development of the industry, and put forward corresponding opinions and suggestions to prepare for the development of subsequent enterprises.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
14 December 2022
ISBN
978-94-6463-054-1
ISSN
2352-5428
DOI
10.2991/978-94-6463-054-1_25How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yuzhou Dai
AU  - Ni Jiao
AU  - Yuxuan Wu
PY  - 2022
DA  - 2022/12/14
TI  - Improving GM and Tesla’s Declining Sales in China Based on SWOT Analysis
BT  - Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022)
PB  - Atlantis Press
SP  - 219
EP  - 227
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-054-1_25
DO  - 10.2991/978-94-6463-054-1_25
ID  - Dai2022
ER  -