Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022)

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Research on Haidilao Service Marketing Strategy Management

Authors
Jiayi Liu1, *
1Economics, State University of New York Stony Brook University, 100 Nicolls Rd, Stony Brook, NY, 11794, USA
*Corresponding author. Email: 139221019@qq.com
Corresponding Author
Jiayi Liu
Available Online 14 December 2022.
DOI
10.2991/978-94-6463-054-1_66How to use a DOI?
Keywords
Haidilao Service Marketing Research on problems and countermeasures
Abstract

With the rapid development of society and economy, China's national income has further increased, and the pursuit of quality of life has become higher and higher. The development of the catering industry has also changed from the initial independent and scattered stores to the development direction of corporate branding. Haidilao was established in 1994. After more than 20 years of development, Haidilao has become the leading brand in China's catering industry. With more than 20 years of experience in the catering industry, it has developed to provide consumers with good food and services., to meet the growing demand for food and services of consumers, the hot pot brand it operates is particularly favored by consumers, and its unique service marketing strategy makes it a benchmark in the hot pot industry, but there are still some problems in its service marketing. Improve. This paper takes the problems and countermeasures of Haidilao service marketing as the topic, in order to provide reference for the research in related fields, and also to provide reference for the service marketing of other enterprises.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
14 December 2022
ISBN
978-94-6463-054-1
ISSN
2352-5428
DOI
10.2991/978-94-6463-054-1_66How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jiayi Liu
PY  - 2022
DA  - 2022/12/14
TI  - Research on Haidilao Service Marketing Strategy Management
BT  - Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022)
PB  - Atlantis Press
SP  - 607
EP  - 613
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-054-1_66
DO  - 10.2991/978-94-6463-054-1_66
ID  - Liu2022
ER  -