Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022)

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The Strategy and Competitor Analysis of LVMH

Authors
Chi Suen Lai1, *
1St. Andrews College, Cambridge, CB1 2JB, UK
*Corresponding author. Email: chisuen.lai@standrewscambridge.co.uk
Corresponding Author
Chi Suen Lai
Available Online 14 December 2022.
DOI
10.2991/978-94-6463-054-1_59How to use a DOI?
Keywords
Strategy; Competitors; Performance; Luxury brands
Abstract

This article analyzes the marketing and operating strategy of Moët Hennessy Louis Vuitton (LVMH) and its competitor evaluation. LVMH is currently the biggest luxury brands group in the market. It is worth taking a deep evaluation of how LVMH expanded and its business strategy during these years. The article would provide and evaluate how LVMH is being operated by using SWOT analysis, PESTLE analysis and give a general overview of the business. Firstly, the article gives the background and general knowledge of the business. Secondly, the strategy it uses which would involve the mission and value of LVMH. Next, what competitors LVMH is facing and how could it gain more competitor advantages through the analysis. On top of that, it introduced its competitor's situation and performance. It offers a better comparison between LVMH and other luxury brands. Generally, the analysis reveals LVMH's ability to grow and how it is able to gain a large market share or become one of the world's luxurious brands when there are strong competitors in the luxury market.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
14 December 2022
ISBN
978-94-6463-054-1
ISSN
2352-5428
DOI
10.2991/978-94-6463-054-1_59How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Chi Suen Lai
PY  - 2022
DA  - 2022/12/14
TI  - The Strategy and Competitor Analysis of LVMH
BT  - Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022)
PB  - Atlantis Press
SP  - 549
EP  - 557
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-054-1_59
DO  - 10.2991/978-94-6463-054-1_59
ID  - Lai2022
ER  -