The Digital Transformation Strategy of Hilton During COVID-19

DOI

10.2991/aebmr.k.210917.050How to use a DOI?

Keywords

COVID-19, digital transformation, Hilton, SWOT, ratio analysis

Abstract

With the impact of the COVID-19 epidemic, the world economy is in recession and the hotel industry is in a worrying situation. According to the financial and business environment analysis (SWOT model) of Hilton, we find that its operating conditions are poor with a great external threatening. Although Hilton has some digital strategy already, it still needs to build more digital transformation strategy based on data technology. On this basis, measures are proposed for digital transformation strategy for Hilton. After the comprehensive understanding of digital transformation strategy measures, the hotel market could make better strategic adjustments. These results offer a guideline to handle the COIVD-19 issues for other hotels.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xu Linxi
PY  - 2021
DA  - 2021/09/18
TI  - The Digital Transformation Strategy of Hilton During COVID-19
BT  - Proceedings of the 2021 International Conference on Financial Management and Economic Transition (FMET 2021)
PB  - Atlantis Press
SP  - 317
EP  - 321
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210917.050
DO  - 10.2991/aebmr.k.210917.050
ID  - Linxi2021
ER  -