Analysis of Tesla’s Business Model: A Comparison with Toyota

DOI

10.2991/aebmr.k.210917.006How to use a DOI?

Keywords

Business model, Business model Canvas, Tesla, Toyota

Abstract

The rise of the electric vehicle industry led by Tesla indicates that the market will also challenge the traditional automobile industry. With the consumption of petroleum fuel and the development of new energy sources, electric vehicle companies like Tesla have attracted the public’s attention and have mastered a particular market share in a few years. However, Tesla’s development is not as good as it appears, and Tesla has made some business model adjustments in order to expand its market. In order to better understand the differences between the electric vehicle industry and the traditional automobile industry, we analysed the business models of Tesla and Toyota in the way of the business model canvas. At the same time, we analysed the influence of path dependence on Tesla’s business model, mainly to supplement the analysis of value network factors missing from the canvas of the business model. Therefore, we also give some suggestions on Tesla’s business model and current situation.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuhang Li
AU  - Jinru Lin
AU  - Shuning Xu
PY  - 2021
DA  - 2021/09/18
TI  - Analysis of Tesla’s Business Model: A Comparison with Toyota
BT  - Proceedings of the 2021 International Conference on Financial Management and Economic Transition (FMET 2021)
PB  - Atlantis Press
SP  - 30
EP  - 39
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210917.006
DO  - 10.2991/aebmr.k.210917.006
ID  - Li2021
ER  -