How Firms Go Digital? The Digital Transformation Path Analysis—— Evidence from Nike

DOI

10.2991/aebmr.k.210917.085How to use a DOI?

Keywords

Digital transformation, Digital technology, Nike, Transformation path

Abstract

The digital transformation allows firms to break up traditional constraints and add value to firms in multiple ways. Many firms are using digital technologies to transform their way of doing business and further enhance their core competitiveness. Among them, Nike is an excellent digital transformer. Therefore, we use a digital transformation framework to explore how Nike goes digital successfully. This research has implications for those companies which are endeavored to looking for ways to implement digital transformation.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jiaying Liu
AU  - Yiran Liu
AU  - Qimao Zhang
PY  - 2021
DA  - 2021/09/18
TI  - How Firms Go Digital? The Digital Transformation Path Analysis—— Evidence from Nike
BT  - Proceedings of the 2021 International Conference on Financial Management and Economic Transition (FMET 2021)
PB  - Atlantis Press
SP  - 560
EP  - 567
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210917.085
DO  - 10.2991/aebmr.k.210917.085
ID  - Liu2021
ER  -