Analysis on How LVMH Can Be the Leader of the Luxury Industry

DOI

10.2991/aebmr.k.210917.013How to use a DOI?

Keywords

Luxury, Acquisition, Marketing, Consumer Psychology, Social Media

Abstract

Luxury is a conventional definition, it links pleasure and the gratification of human emotions via more snobby items or experiences than the typical person. As we know, LVMH just acquired Tiffany Inc. in January 2021, which is the biggest acquisition in the luxury industry. What kind of company LVMH is? This paper talks about the history of LVMH, the acquisition of LVMH, the marketing strategy of LVMH with the data analysis and literature searching, provides a reference in business strategies for other enterprises.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Rouxuan Chen
PY  - 2021
DA  - 2021/09/18
TI  - Analysis on How LVMH Can Be the Leader of the Luxury Industry
BT  - Proceedings of the 2021 International Conference on Financial Management and Economic Transition (FMET 2021)
PB  - Atlantis Press
SP  - 77
EP  - 81
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210917.013
DO  - 10.2991/aebmr.k.210917.013
ID  - Chen2021
ER  -