Effect of Medical Care Platform Monitoring System on to Customer Interaction and Loyalty

DOI

10.2991/febm-19.2019.42How to use a DOI?

Keywords

service innovation; value co-creation; interactive quality; e-health

Abstract

Two-step stratified sampling was performed from 31 Taiwanese e-health companies and 362 users. By using hierarchical linear modeling, the study presents a research model which includes service innovation, value co-creation, interactive quality, perceived value, satisfaction, and e-loyalty. The results show that individual-level value perception has a significant positive impact on satisfaction; interaction quality has a significant positive effect on electronic loyalty; and corporate level value creation and service innovation have a direct impact on value perception and interactive quality. Overall, value perception plays an intermediary role in the relationship between service innovation and value creation and satisfaction. For future researchers, the paper provides a theoretical model of the relation between co-creation and service innovation on e-health platforms.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Li-Wei Lin
AU  - Shih-Yung Wei
AU  - Su-Mei Gan
PY  - 2019/12
DA  - 2019/12
TI  - Effect of Medical Care Platform Monitoring System on to Customer Interaction and Loyalty
BT  - Proceedings of the Fourth International Conference on Economic and Business Management (FEBM 2019)
PB  - Atlantis Press
SP  - 166
EP  - 169
SN  - 2352-5428
UR  - https://doi.org/10.2991/febm-19.2019.42
DO  - 10.2991/febm-19.2019.42
ID  - Lin2019/12
ER  -