Evaluation of Selected Risk Categories Related to Marketing Activities by SMEs in Case of Potential Cluster Cooperation
- DOI
- 10.2991/febm-18.2018.100How to use a DOI?
- Keywords
- Cluster; Small and medium sized enterprises; Risks; Evaluation; Marketing activities; Competition; Market; Quality; Production
- Abstract
Small and medium sized enterprises (SMEs) represent the largest group of stakeholders in Slovak clusters. The connection of SMEs into cluster cooperation depends on the base of knowledge that the owners/managers in SMEs dispose. The results of this paper contribute to the widespread of these knowledge. The main aim of this paper is to evaluate which selected risks categories related to marketing activities are recognized by SMEs in case of potential cluster cooperation as the most risky. Evaluated were four risk categories: 1. Analysis of competition, 2. Market analysis, 3. Quality and 4. The production of clusters. We used the questionnaire method with a selection of respondents with experience or knowledge of cluster cooperation. The respondents’ answers were examined by dividing into two groups according: size category of SMEs and affiliation to the technological or tourism orientation of their activities. Further we used descriptive statistics and our hypotheses have been evaluated by corresponding statistical tests for analysis of variance. The findings showed the differences in evaluation of risk categories by SMEs depending on the type of their activities, not size category.
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Katarina Haviernikova AU - Eva Ivanova PY - 2018/12 DA - 2018/12 TI - Evaluation of Selected Risk Categories Related to Marketing Activities by SMEs in Case of Potential Cluster Cooperation BT - Proceedings of the Third International Conference on Economic and Business Management (FEBM 2018) PB - Atlantis Press SP - 433 EP - 436 SN - 2352-5428 UR - https://doi.org/10.2991/febm-18.2018.100 DO - 10.2991/febm-18.2018.100 ID - Haviernikova2018/12 ER -