The Impact of Exhibition Resources on Development of City MICE Industry: An Empirical Study Based on Data From 175 Cities in China

DOI

10.2991/febm-18.2018.29How to use a DOI?

Keywords

MICE industry; Exhibition resources; Service level; Exhibition areas; Number of exhibition halls

Abstract

It is of great practical significance to explore the impact of exhibition resources on development of city MICE industry. Taking 175 Convention and exhibition cities in China in 2017 as the research sample, the empirical analysis results show that exhibition resources have a significant positive impact on development of city MICE industry; and the elements of exhibition resources, number of exhibition halls, exhibition areas and service level, has a significant positive impact on development of city MICE industry. These effects range from big to small in turn, service level, exhibition areas and number of exhibition halls. These results clarify the positive impact of exhibition resources on development of city MICE industry, and identify the relative importance of the elements of exhibition resources, which provides the relevant managers some management references to strengthen the use of exhibition resources and enhance development of city MICE industry.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shuhua Zhang
AU  - Yurong Zhu
AU  - Weiting Zhu
AU  - Hongquan Chen
AU  - Xian Cai
PY  - 2018/12
DA  - 2018/12
TI  - The Impact of Exhibition Resources on Development of City MICE Industry: An Empirical Study Based on Data From 175 Cities in China
BT  - Proceedings of the Third International Conference on Economic and Business Management (FEBM 2018)
PB  - Atlantis Press
SP  - 123
EP  - 126
SN  - 2352-5428
UR  - https://doi.org/10.2991/febm-18.2018.29
DO  - 10.2991/febm-18.2018.29
ID  - Zhang2018/12
ER  -