The influencing factors of mobile number portability willingness for Yunnan mobile users

DOI

10.2991/febm-17.2017.110How to use a DOI?

Keywords

mobile users; mobile number portability; willingness; influencing factors

Abstract

Following the Tianjin and Hainan province, in September 2014, Ministry of Industry and Information technology announced to implement the pilot project of mobile number portability in Yunnan, Jiangxi and Hubei provinces. However, the implementation effect of the pilot project in Yunnan is not good, the success rate of mobile number portability is low. In this paper, we conduct empirical analysis through questionnaires, it is found that customer satisfaction is the main factor affecting the willingness of mobile number portability, followed by the using habits and value perception; switching costs, competitive attraction and network quality also have a significant impact on the mobile number portability. Based on the research conclusion, we put forward the corresponding countermeasures and suggestions, so as to achieve good effect for the implementation of the mobile number portability policy in Yunnan telecom industry.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Meijuan Li
AU  - Juan Hong
PY  - 2017/10
DA  - 2017/10
TI  - The influencing factors of mobile number portability willingness for Yunnan mobile users
BT  - Proceedings of the Second International Conference On Economic and Business Management (FEBM 2017)
PB  - Atlantis Press
SP  - 807
EP  - 813
SN  - 2352-5428
UR  - https://doi.org/10.2991/febm-17.2017.110
DO  - 10.2991/febm-17.2017.110
ID  - Li2017/10
ER  -