Analysis of the O2O marketing model about "old network" website

DOI

10.2991/febm-17.2017.68How to use a DOI?

Keywords

O2O; marketing model; analysis of cases; e-commerce; old network

Abstract

The Old Network is a portal website used for second-hand information in local life. It has rich information on second-hand trade and serves for life station around the country. Firstly, this paper gives some advice on marketing of the Old Network by SWOT analysis of the Old Network e-commerce. Meanwhile, we plan some competitive projects of the Old Network, such as public donation and turning waste into treasure. We also analyze the market impact of marketing activity. Marketing methods raised in this paper have positive effect on marketing of the Old Network and standardization of second-hand information trade.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wenrong Jiang
PY  - 2017/10
DA  - 2017/10
TI  - Analysis of the O2O marketing model about "old network" website
BT  - Proceedings of the Second International Conference On Economic and Business Management (FEBM 2017)
PB  - Atlantis Press
SP  - 507
EP  - 512
SN  - 2352-5428
UR  - https://doi.org/10.2991/febm-17.2017.68
DO  - 10.2991/febm-17.2017.68
ID  - Jiang2017/10
ER  -