Research on the mobile library marketing service of university library under the new media environment

DOI

10.2991/febm-17.2017.64How to use a DOI?

Keywords

mobile library; marketing; WeChat; two dimensional code

Abstract

With the development of new media technology, mobile library service has become the main mode of University Library service. This paper introduces the concept of mobile library, service model and marketing strategy to improve the service quality of University Library and enhance service effect.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiuli Li
AU  - Chunyue Liu
PY  - 2017/10
DA  - 2017/10
TI  - Research on the mobile library marketing service of university library under the new media environment
BT  - Proceedings of the Second International Conference On Economic and Business Management (FEBM 2017)
PB  - Atlantis Press
SP  - 482
EP  - 486
SN  - 2352-5428
UR  - https://doi.org/10.2991/febm-17.2017.64
DO  - 10.2991/febm-17.2017.64
ID  - Li2017/10
ER  -