A study of intra-national consumer behaviours in China: the role of regional wealth

DOI

10.2991/febm-17.2017.61How to use a DOI?

Keywords

consumer ethnocentrism; confucian dynamism; involvement; regional wealth

Abstract

The objective of this article is to respond to the need for intra-national research through multilevel analysis and to assist scholars and managers to better understand individual, cultural, and socioeconomical attributes in consumer purchase decisions. We develop an empirical model to examine the role of Confucian belief, consumer ethnocentrism, product involvement, and regional wealth on Chinese consumers' willingness to purchase foreign products. The findings indicate cross-level interactions in that the effects of Confucian belief, consumer ethnocentrism, and product involvement are more profound in affluent regions. This study also shows cases how MNCs could unleash business opportunities from the managerial implications.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaoyu Wu
AU  - Hoi In Veronica Fong
AU  - IpKin Anthony Wong
PY  - 2017/10
DA  - 2017/10
TI  - A study of intra-national consumer behaviours in China: the role of regional wealth
BT  - Proceedings of the Second International Conference On Economic and Business Management (FEBM 2017)
PB  - Atlantis Press
SP  - 461
EP  - 466
SN  - 2352-5428
UR  - https://doi.org/10.2991/febm-17.2017.61
DO  - 10.2991/febm-17.2017.61
ID  - Wu2017/10
ER  -