A study on network sales carnival from an economics perspective
- DOI
- 10.2991/febm-17.2017.57How to use a DOI?
- Keywords
- consumer preference; price elasticity of demand; price discrimination; network sales carnival
- Abstract
Shopping online has become an inseparable part of people's life, with the development of internet technology. This thesis takes the consumer group of Taobao "Double 11" Carnival as research subject and attempts to find out the reasons for the quick development of shopping online and its occupation of the market from perspectives of consumer preference, price elasticity of demand, and price discrimination. Based on the marketing methods adopted and sales performance during Taobao "Double 11" Carnival, this thesis illustrates how the electronic commerce enterprise created such sales miracles by analyzing consumer preference, price elasticity of demand of different goods and price discrimination strategy adopted to boost sales.
- Copyright
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Wei Weng AU - Shan He AU - Jiahui Jiang AU - Fei Li AU - Shiying Lu PY - 2017/10 DA - 2017/10 TI - A study on network sales carnival from an economics perspective BT - Proceedings of the Second International Conference On Economic and Business Management (FEBM 2017) PB - Atlantis Press SP - 434 EP - 442 SN - 2352-5428 UR - https://doi.org/10.2991/febm-17.2017.57 DO - 10.2991/febm-17.2017.57 ID - Weng2017/10 ER -