Using R language and open source software architecture to build a high efficient enterprise market integration platform

DOI

10.2991/febm-17.2017.34How to use a DOI?

Keywords

R language; website analyses; open source software; data mining; customer relationship management

Abstract

Currently, there are many types of software for website information analyses. However, there also are some problems which include security issues using third party software, expansion weaknesses and operational complexities of software. The marketing integration platform proposed in this research, has resolved the third party security problem. The platform is developed in R language and open source software architecture environment. Its functionality is expandable and can be arbitrarily invoked to add more features. The platform operation page can be custom designed by user. This reduces the difficulties of user's interface.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Tung-Shou Chen
AU  - Jeanne Chen
AU  - Li-Hsuan Lai
PY  - 2017/10
DA  - 2017/10
TI  - Using R language and open source software architecture to build a high efficient enterprise market integration platform
BT  - Proceedings of the Second International Conference On Economic and Business Management (FEBM 2017)
PB  - Atlantis Press
SP  - 266
EP  - 271
SN  - 2352-5428
UR  - https://doi.org/10.2991/febm-17.2017.34
DO  - 10.2991/febm-17.2017.34
ID  - Chen2017/10
ER  -