Use of Information and Communication Technology (ICT) on Agricultural Marketing in Indonesia a Brief Literature Review

DOI

10.2991/fanres-18.2018.57How to use a DOI?

Keywords

Agricultural Marketing, Information and Communication Technology, Literature Review

Abstract

It is obvious that information and communication technology (ICT) have been widely used in agricultural sector in the last decade. Theoretically, ICTs propose to increase the efficiency of agricultural marketing since this could reduce marketing supply chain, thus increasing marketing efficiency. This paper aimed to evaluate the role of information and communication technology used in the agricultural marketing in Indonesia. This study employed historical and systematical review on many articles related to the current development of ICT application. The result showed that mobile phone, SMS, website and social media are the most commonly used ICT tools in agricultural marketing. The study concluded that ICTs play an important role in agricultural marketing by increasing market share and obtaining faster information on price, product and networks

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Heri Akhmadi
PY  - 2018/11
DA  - 2018/11
TI  - Use of Information and Communication Technology (ICT) on Agricultural Marketing in Indonesia a Brief Literature Review
BT  - Proceedings of the International Conference on Food, Agriculture and Natural Resources (FANRes 2018)
PB  - Atlantis Press
SP  - 282
EP  - 285
SN  - 2352-5401
UR  - https://doi.org/10.2991/fanres-18.2018.57
DO  - 10.2991/fanres-18.2018.57
ID  - Akhmadi2018/11
ER  -