The Structure-Conduct-Performance of Indonesian Apple Fruit Market

DOI

10.2991/fanres-18.2018.49How to use a DOI?

Keywords

Indonesia apple fruit, market SCP

Abstract

Apple is an original plant of the sub-tropical area. However, Indonesia as a sub-tropical country also has grown apple plant, specifically in Malang Region, East Java Province. This study aimed to understand the structure, conduct, and performance of the apple market in Indonesian. The study was conducted in Java Island, focusing on Malang Raya as the production area, and three other towns as the marketing area. The data includes the volume and production cost, traded volume, price, and marketing cost from the farmers and traders of Indonesian apple. We used concentration ratio, pricing description, and marketing profit to analyze the market structure, conduct, and performance, respectively. The result shows that the market structure of Indonesian apple is oligopoly at all levels of marketing channel, where the wholesalers have the highest concentration ratio. Consistent with the market structure, the wholesalers also have the strongest bargaining position in pricing, so that they become the price maker. In the market performance, the wholesalers also earn the highest profit. The research finding implies effort to increase the marketing profit and efficiency. The farmers need shorten the marketing channel towards the supermarkets. The wholesalers need to reduce the marketing cost by minimizing the fruits damage in transportation. Finally, the agents and retailers need to reduce the unsold apple

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Rahayu Relawati
AU  - Jangkung Handoyo Mulyo
AU  - Masyhuri Masyhuri
AU  - Lestari Rahayu Waluyati
PY  - 2018/11
DA  - 2018/11
TI  - The Structure-Conduct-Performance of Indonesian Apple Fruit Market
BT  - Proceedings of the International Conference on Food, Agriculture and Natural Resources (FANRes 2018)
PB  - Atlantis Press
SP  - 238
EP  - 243
SN  - 2352-5401
UR  - https://doi.org/10.2991/fanres-18.2018.49
DO  - 10.2991/fanres-18.2018.49
ID  - Relawati2018/11
ER  -