Research on brand building and market development of traditional industries -- take the example of Hangzhou fan industry

DOI

10.2991/etmhs-16.2016.184How to use a DOI?

Keywords

Hang fan;Market

Abstract

With the rapid development of information technology, the traditional industry plays an important role in the development of the market, and has been developed rapidly in the tourism industry. As one of the traditional industries of Hangzhou, Hangzhou fan has a long history of development. Today, with the continuous development of the tourism industry in Hangzhou, it has been shown that it has a unique development advantages. This paper briefly analyzes the urgency of the development of traditional industries in Zhejiang, the necessity of the traditional industry transformation and upgrading, and focus on the development and construction of the traditional industry as an example, this paper provides a reference for the development of traditional industries

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiumei Wu
PY  - 2016/01
DA  - 2016/01
TI  - Research on brand building and market development of traditional industries -- take the example of Hangzhou fan industry
BT  - Proceedings of the 2016 2nd International Conference on Education Technology, Management and Humanities Science
PB  - Atlantis Press
SP  - 856
EP  - 859
SN  - 2352-5398
UR  - https://doi.org/10.2991/etmhs-16.2016.184
DO  - 10.2991/etmhs-16.2016.184
ID  - Wu2016/01
ER  -