Research on Brand Marketing in Tourism Landscape

DOI

10.2991/etmhs-16.2016.50How to use a DOI?

Keywords

Brand Marketing; Tourism Landscape; Brand Management

Abstract

At present, China's tourism destination marketing still remain in the government-led promotional based model, there are tourism enterprises, private scenic spots independent destination marketing, but the brand has not yet formed the operation system. The good news is that all of the governments have already realized the importance of tourism brand building, made a preliminary exploration in the tourist landscape brand building and have achieved certain results. Tourism destination brand building, management and maintenance of brand management process have become the thrust of this article. This paper studies the conditions and factors affecting tourism destination brand extension. From the perspective of crisis management, legal protection, network applications, explains how to maintain the tourism destination brand.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Peng Zhang
PY  - 2016/01
DA  - 2016/01
TI  - Research on Brand Marketing in Tourism Landscape
BT  - Proceedings of the 2016 2nd International Conference on Education Technology, Management and Humanities Science
PB  - Atlantis Press
SP  - 223
EP  - 226
SN  - 2352-5398
UR  - https://doi.org/10.2991/etmhs-16.2016.50
DO  - 10.2991/etmhs-16.2016.50
ID  - Zhang2016/01
ER  -