Management Challenges in the Age of Digital Disruption

DOI

10.2991/aebmr.k.200201.001How to use a DOI?

Keywords

digitalization, digital transformation, digital disruption, multinational companies, management challenges, new digital leaders

Abstract

Accelerated global market shifts and digital economy have become a reality. Digital economy is growing and evolving fast. Digital technologies have made much easier access to global capital, talent and other resources. Emerging markets companies have become global competitors for established firms from developed countries. The article presents the results of the research of digital disruptors and their impact on different business spheres. For the purpose of the current article digital transformation is understood as a multilevel technology-based change in the firms that includes both the exploitation of digital technologies to improve existing processes and their efficiency, and the exploration of digital innovation, which can potentially transform the business model. Digital technologies have changed both central targets of any company: customers and the markets. It was concluded that in order to succeed in digital transformation firms’ organizational structures should be reorganized from hierarchical decision-making and toward a network team based flexible agile structure.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - George H. Stonehouse
AU  - Nataliya Yu. Konina
PY  - 2020
DA  - 2020/02/10
TI  - Management Challenges in the Age of Digital Disruption
BT  - Proceedings of the 1st International Conference on Emerging Trends and Challenges in the Management Theory and Practice (ETCMTP 2019)
PB  - Atlantis Press
SP  - 1
EP  - 6
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200201.001
DO  - 10.2991/aebmr.k.200201.001
ID  - Stonehouse2020
ER  -