Stages of Strategic Targeting Based on SWOT-Analysis of the Enterprise
Authors
Svetlana Petrovna Kirilchuk, Viktor Evgenyevich Reutov, Ekaterina Vladimirovna Nalivaychenko, Maxim Yuryevich Tantsyura, Anna Olegovna Kaminskaya
Corresponding Author
Svetlana Petrovna Kirilchuk
Available Online July 2019.
- DOI
- 10.2991/essd-19.2019.123How to use a DOI?
- Keywords
- stages, SWOT analysis, enterprise
- Abstract
The article is devoted to the consideration of the stages of strategic targeting based on the SWOT analysis. The article discusses the shortcomings of the classical matrix and coordinate approaches to conducting a SWOT analysis. The author proposes the introduction of a targeted approach to increase the practical value of this type of analysis.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Svetlana Petrovna Kirilchuk AU - Viktor Evgenyevich Reutov AU - Ekaterina Vladimirovna Nalivaychenko AU - Maxim Yuryevich Tantsyura AU - Anna Olegovna Kaminskaya PY - 2019/07 DA - 2019/07 TI - Stages of Strategic Targeting Based on SWOT-Analysis of the Enterprise BT - Proceedings of the 2nd International Conference on Education Science and Social Development (ESSD 2019) PB - Atlantis Press SP - 555 EP - 558 SN - 2352-5398 UR - https://doi.org/10.2991/essd-19.2019.123 DO - 10.2991/essd-19.2019.123 ID - Kirilchuk2019/07 ER -