Multimodal Narration of Present Chinese Cultural Relic TV Programs——Take National Treasure as an Example

DOI

10.2991/essaeme-18.2018.50How to use a DOI?

Keywords

National Treasure, cultural relic programs, multimodal narration innovation, culture construction

Abstract

Mainstream TV programs on Chinese cultural relics are either too serious or superficial, and they do not show the cultural appeal of cultural relics well, and the consistency between the theme and the cultural core. The National Treasure, broadcast by CCTV in 2017 to 2018, is widely praised with the characteristics of "elegant but popular", which reflects the innovation and transcendence of similar programs. With a confident attitude of cultural construction, the program has successfully explored the artistic epitaxy tension of the narration of film and television programs and made three-dimensional and vivid ritual rendering of the Chinese culture of the relics through the integration and innovation of various modes of narrative techniques such as opening, action, music, scenery and colour. The narrative language of the program also fully reflects the Chinese cultural elements, and consciously grasps the core of "people" behind the cultural relics, which conforms to the cultural orientation of the program and makes the program meaningful and interesting. This positive exploration also opens a new window for the dissemination of Chinese classical culture to the world through films and television works on Chinese elegant theme.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Duanli Wu
AU  - Weihua Chen
PY  - 2018/07
DA  - 2018/07
TI  - Multimodal Narration of Present Chinese Cultural Relic TV Programs——Take National Treasure as an Example
BT  - Proceedings of the 2018 4th International Conference on Economics, Social Science, Arts, Education and Management Engineering (ESSAEME 2018)
PB  - Atlantis Press
SP  - 266
EP  - 272
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-18.2018.50
DO  - 10.2991/essaeme-18.2018.50
ID  - Wu2018/07
ER  -