Research on the Aesthetic Experience of Consumers in Product Design

DOI

10.2991/essaeme-17.2017.402How to use a DOI?

Keywords

Product design, Aesthetic experience, Visual aesthetic, Emotional response

Abstract

Consumer aesthetic experience in product design can influence his/her product perception and purchasing behavior. The mechanism of aesthetic experience involves three parts, research on neuroscience, information processing model and process of emotional responses. Specific figures and structures, generalized design elements and individual factors may influence consumers' aesthetic experiences in product design. Furthermore, consumers' aesthetic experiences may influence perceived product performance, product evaluation and purchase intention through spillover effect, contagion effect and contrast effect. Future research should solve the contradictions among existing literatures, and continue to explore the theoretical and managerial implications of aesthetic research in the field of consumer behavior.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Bing-qian Wu
PY  - 2017/07
DA  - 2017/07
TI  - Research on the Aesthetic Experience of Consumers in Product Design
BT  - Proceedings of the 2017 3rd International Conference on Economics, Social Science, Arts, Education and Management Engineering (ESSAEME 2017)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-17.2017.402
DO  - 10.2991/essaeme-17.2017.402
ID  - Wu2017/07
ER  -