A brief analysis on the new trend of logo design in the digital information era

DOI

10.2991/essaeme-17.2017.356How to use a DOI?

Keywords

Digital information era, Logo design, Diversification, Development trends

Abstract

The digital expression form and the new media technology application make the brand logo tend to be diversified in art style and expression form and also show a new development trend under the dissemination of the current social ideology and emerging media. The reform in the digital information era also promotes the continuous changes of the logo design trend. This paper aims to look forward to the development future of logo design through the research and analysis of the personalized, flattening, colorful and diversified design trend of logo design in the digital information era.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wenyan Zhao
PY  - 2017/07
DA  - 2017/07
TI  - A brief analysis on the new trend of logo design in the digital information era
BT  - Proceedings of the 2017 3rd International Conference on Economics, Social Science, Arts, Education and Management Engineering (ESSAEME 2017)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-17.2017.356
DO  - 10.2991/essaeme-17.2017.356
ID  - Zhao2017/07
ER  -