Analysis on the Current Situation and Countermeasures of Domestic Agricultural Marketing

DOI

10.2991/essaeme-17.2017.300How to use a DOI?

Keywords

Current Situation, Countermeasures of Domestics Agricultural Marketing

Abstract

With the arrival of the relatively surplus of agricultural products to determine the market as the center of modern agricultural marketing concept is particularly urgent. Agricultural product marketing is to meet people's consumer needs and desire to achieve the potential exchange of agricultural activities of the process. Agricultural marketing requires agricultural producers not only to study the real needs of people, but also to study the potential demand for agricultural products and create demand. To take into account the production, transmission and eventually exchange all the elements of agricultural links, co-ordination arrangements to meet customer needs, in order to achieve the profit target of agricultural marketers.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiuping Liu
AU  - Yuan Qian
AU  - Lei Zhou
PY  - 2017/07
DA  - 2017/07
TI  - Analysis on the Current Situation and Countermeasures of Domestic Agricultural Marketing
BT  - Proceedings of the 2017 3rd International Conference on Economics, Social Science, Arts, Education and Management Engineering (ESSAEME 2017)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-17.2017.300
DO  - 10.2991/essaeme-17.2017.300
ID  - Liu2017/07
ER  -