The Market Environment of Survival for Large cost Chinese Costume Commercial Movies

DOI

10.2991/essaeme-17.2017.227How to use a DOI?

Keywords

Big-cost Chinese Costume Movies, Lunar New Year Schedule, Box Office, Overseas Marketing, Hero, Red Cliff, Cultural Compatibility

Abstract

This year, in the Chinese Lunar New Year period battle of homemade films, a movie named "Lost In Thailand" turned out to win large number of people's attention successfully. On the contrary, "The Last Supper" and "The Guillotines", which are more familiar and large cost commercial movies for audience, crumble one after another and suffer losses on both reputation and box office. "Hero" , directed by Zhang Yimou and released ten years ago, opened the era of Chinese big-cost commercial movies. At the same time, it created 250 million yuan tremendous box office which amounted to 1/4 of the total box office in Chinese mainland movie market in that year.Ten years later, the year's gross of box office in the Mainland soared up to 17 billion yuan while large number of domestic films were still struggling for getting 100 million yuan box office. In past 10 years, Chinese costume commercial movies increased only in the quantity but not in the quality and market profit. The new ideas in these movies are less and less. The costume commercial movies are stepping on a unknown road which towards to a dead end? Filmmakers need to face these problems directly.This paper will try to analyze the market environment of survival for big-cost Chinese costume commercial movies by studying their development process.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiao Han
PY  - 2017/07
DA  - 2017/07
TI  - The Market Environment of Survival for Large cost Chinese Costume Commercial Movies
BT  - Proceedings of the 2017 3rd International Conference on Economics, Social Science, Arts, Education and Management Engineering (ESSAEME 2017)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-17.2017.227
DO  - 10.2991/essaeme-17.2017.227
ID  - Han2017/07
ER  -