Discussion on Promoting the Competitiveness of Chinese Enterprises' Marketing

DOI

10.2991/essaeme-17.2017.76How to use a DOI?

Keywords

Enterprise, Marketing, Competitiveness.

Abstract

Today, China's economic and social development has been extremely rapid period, but in fact a large number of enterprises in China's product marketing system there are still considerable limitations, so that many products sales problems, the lack of significant marketing performance. China's modern enterprises in order to be able to under the brutal laws of market competition under the very large development, it should be based on the development of the market, the use of more effective measures to enhance the market share of enterprises, thereby enhancing the competitiveness of enterprise marketing. This paper gives an overview of the marketing competitiveness of enterprises, discusses the distinctive characteristics of the marketing competitiveness of enterprises, analyzes the problems existing in the marketing competitiveness of Chinese enterprises, and puts forward some countermeasures to enhance the marketing competitiveness of Chinese enterprises.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jin Du
PY  - 2017/07
DA  - 2017/07
TI  - Discussion on Promoting the Competitiveness of Chinese Enterprises' Marketing
BT  - Proceedings of the 2017 3rd International Conference on Economics, Social Science, Arts, Education and Management Engineering (ESSAEME 2017)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-17.2017.76
DO  - 10.2991/essaeme-17.2017.76
ID  - Du2017/07
ER  -