Database Design on Customer Relationship Management System

DOI

10.2991/essaeme-16.2016.155How to use a DOI?

Keywords

customer relationship management system; CRM; database design; conceptual structure design; logical structure design

Abstract

Customer relationship is occurred around the customer life cycle and the development of the information collection. This paper is based on the DB2 database design to provide technical support for the system development. First, DB2 database management system, including product components and database structure; Then, carries on the concept of database structure design, through the E-R model expressed entities, attributes, and relations between entities; Finally, database logic structure design, mainly "Salesman, Contact, the Product and the Customer" four entities such as logical structure. In this paper, the application of research results, to improve the efficiency and quality of software development, and promote the management informationization level, improve the economic benefit and core competence plays an important role in such aspects.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yanmei Wang
PY  - 2016/08
DA  - 2016/08
TI  - Database Design on Customer Relationship Management System
BT  - Proceedings of the 2016 International Conference on Economics, Social Science, Arts, Education and Management Engineering
PB  - Atlantis Press
SP  - 770
EP  - 774
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-16.2016.155
DO  - 10.2991/essaeme-16.2016.155
ID  - Wang2016/08
ER  -