Research on Agricultural Products Mobile Internet Marketing Strategies

DOI

10.2991/essaeme-16.2016.44How to use a DOI?

Keywords

brand agricultural products; mobile Internet; marketing strategies

Abstract

On the basis of Chinese agricultural products brand strategies, it aims at characteristics of mobile Internet, constructs marketing strategy researches of brand agricultural products mobile Internet, promotes development road of brand agricultural products and improves competitiveness of agricultural products in international market. It utilizes interdisciplinary theoretical knowledge to do strategic researches on new economic mode development platform of mobile Internet and compares successful experiences of brand agricultural products' development of developed countries. Then, it changes to another way and proposes strategic modes suitable for Chinese brand agricultural products mobile Internet marketing on the mobile Internet economic mode with rapid development.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xue Li
PY  - 2016/08
DA  - 2016/08
TI  - Research on Agricultural Products Mobile Internet Marketing Strategies
BT  - Proceedings of the 2016 International Conference on Economics, Social Science, Arts, Education and Management Engineering
PB  - Atlantis Press
SP  - 215
EP  - 217
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-16.2016.44
DO  - 10.2991/essaeme-16.2016.44
ID  - Li2016/08
ER  -