Research on Countermeasure of Blending Culture in Garment Industry

DOI

10.2991/essaeme-16.2016.41How to use a DOI?

Keywords

Culture industry, Cultural creation, Garment industry, Garment brand, Integration

Abstract

Compared with purely artistic products such as music, fine art and drama, garment possesses not only cultural connotation but also practical function, which makes it closely related to our daily life. The integration of cultural elements and garment products will elevate the branding position of the products and help to generate new consumption experience that is marked by concepts such as fitness, comfort, fashion, respect and pride. Chinese garment industry can draw on cultural innovation and design service to promote branding values and achieve the advantage shift from scale and cost to technology and branding innovation. This essay gives a clear definition of culture industry, and analyses the significance of the great influence culture industry may exert on clothing industry. In the last part, this article provides a few suggestions to the development of clothing industry facilitated by culture industry.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jun Zhao
PY  - 2016/08
DA  - 2016/08
TI  - Research on Countermeasure of Blending Culture in Garment Industry
BT  - Proceedings of the 2016 International Conference on Economics, Social Science, Arts, Education and Management Engineering
PB  - Atlantis Press
SP  - 202
EP  - 206
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-16.2016.41
DO  - 10.2991/essaeme-16.2016.41
ID  - Zhao2016/08
ER  -