The Investigation of Translator Subjectivity in Publicity Translation Based on Teleological View

DOI

10.2991/essaeme-16.2016.35How to use a DOI?

Keywords

Publicity Translation; Translation; Teleological; Translator; Subjectivity.

Abstract

The translator of the original composition is audience, but it is also a reproduction of the original creative person. The language cultural differences between original language and target language, image propaganda language, language vivid, translators provide a broad creative space for translator. To maximize the reappearance of the original artistic beauty, this article investigates the translator subjectivity in publicity translation based on teleological view. The result shows that the subjectivity of the translator is indispensable.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jun Zhao
PY  - 2016/08
DA  - 2016/08
TI  - The Investigation of Translator Subjectivity in Publicity Translation Based on Teleological View
BT  - Proceedings of the 2016 International Conference on Economics, Social Science, Arts, Education and Management Engineering
PB  - Atlantis Press
SP  - 172
EP  - 176
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-16.2016.35
DO  - 10.2991/essaeme-16.2016.35
ID  - Zhao2016/08
ER  -