Opportunities and Challenges Faced by Xinjiang Enterprises in the Marketing Under the Strategy Background of One Belt One Road

DOI

10.2991/essaeme-16.2016.7How to use a DOI?

Keywords

Xinjiang agricultural products trade enterprises, One belt One road strategy, Market structure, Agricultural products, SWOT.

Abstract

The Xinjiang region is the core strategy of the new Silk Road, as the country continues to advance "One belt One road" strategy, the Xinjiang regional advantages, resources and local policies are also increasingly prominent. In this paper, Xinjiang agricultural enterprises marketing structure of its international market structure as a starting point, the empirical analysis of the agricultural production enterprises in the province's regional competitiveness, based on SWOT Xinjiang to discuss agricultural trade enterprises in the marketing process the strengths, weaknesses, opportunities and challenges.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jia Lei
PY  - 2016/08
DA  - 2016/08
TI  - Opportunities and Challenges Faced by Xinjiang Enterprises in the Marketing Under the Strategy Background of One Belt One Road
BT  - Proceedings of the 2016 International Conference on Economics, Social Science, Arts, Education and Management Engineering
PB  - Atlantis Press
SP  - 41
EP  - 45
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-16.2016.7
DO  - 10.2991/essaeme-16.2016.7
ID  - Lei2016/08
ER  -