The Research on the Goodwill Evaluation of Exhibition Project
Authors
Yajie Xu, Lin Li
Corresponding Author
Yajie Xu
Available Online October 2015.
- DOI
- 10.2991/essaeme-15.2015.178How to use a DOI?
- Keywords
- Commercial reputation of exhibition Value appraisal Overfulfilled profit
- Abstract
With the continuous development of market economy, the goodwill attracts more people's attention, at the same time the exhibition project goodwill has gradually become the focus of society's attention. The paper begins with the concept of exhibition project goodwill and of goodwill evaluation method analysis, proposes the use of improved income method to evaluate the goodwill value of exhibition projects.Based on this model, the value of goodwill evaluation system to make further exploration.
- Copyright
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yajie Xu AU - Lin Li PY - 2015/10 DA - 2015/10 TI - The Research on the Goodwill Evaluation of Exhibition Project BT - Proceedings of the 2015 International Conference on Economics, Social Science, Arts, Education and Management Engineering PB - Atlantis Press SP - 835 EP - 838 SN - 2352-5398 UR - https://doi.org/10.2991/essaeme-15.2015.178 DO - 10.2991/essaeme-15.2015.178 ID - Xu2015/10 ER -